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Building a Positive Company Culture

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Building a Positive Company Culture It has been proven time and again that happy employees make a huge difference to a company’s bottom line. Joyful employees are statistically up to 20% more productive, with the sales industry showing an even greater impact of 37%. Today’s job hunters don’t just look for placement, they also research employee reviews of businesses and look at published listings of “best places to work”. From the recruitment stage all the way to employee morale and performance, a happy team is crucial to the success of a business. People tend to stay longer, collaborate more and feel less stressed in a happy work environment. A positive company culture is described as an environment where every team member feels engaged and motivated and valued. Whether you’re running a small business or a large corporation, there are inexpensive ways to build a positive foundation for your workers. The most important thing is to let your employees see you putting in effort and time …

Starting Your Second Business

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Starting Your Second Business

Some people who find success being entrepreneurs eventually get to a point where they start considering a second business venture. While it can be hard to know whether a second business is ever a good decision, there are a few signs to help you determine whether now is a good time to move forward. The two main reasons for starting a second business is that you’ve eitheridentified another need in the marketplace that you want to fill, or you want to expand on an existing idea through diversification. Either way, it’s important to first do your research about any existing patents and competition before donating your hard-earned time and money towards a cause. Be cautious about people approaching you about the “next great thing”, since established business owners can be a potential target for scams. After you finish your exploratory phase, the next way to tell if you’re ready to begin a second startup is to assess whether you can keep your existing business…

Mastering the Job Fair as a Company

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Mastering the Job Fair as a Company

Potential job candidates aren’t the only people who get nervous at job fairs. On the other side of the table, there are also eager potential employers who have to compete with other booths for all the passing talent. If you are a company, setting up a job fair station can be very stressful, but there are a few basic rules to follow in order to attract plenty of attractive employees. Research ahead of time where the job fair will be happening and who the attendees will be. Different demographics will require different approaches because their wants and needs will differ. Decisions about things like handouts, decorations and giveaways will all be affected, as well as who your staff will be. For example, if your audience will be college students, then you’ll want to research exactly what majors will be attending and whether they are seeking full-time jobs vs internships. If the general public will be attending, that will change your entire approach. T…

How Branding Is Important for Recruitment

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How Branding Is Important for Recruitment



The term branding is used to describe how a company becomes a household name or stands out from its competition. It provides an easily identifiable way for consumers and employees to familiarize themselves with a company through consistent, positive exposure. It begins with a mission statement and systematically trickles down to everything about a company, from its logo design to its social media presence to its word of mouth reputation. When trying to find top talent for your company, your branding reputation is going to go a long way towards beating out your competitors. Every company wants to be seen as a great place to work, but it isn’t just applicants who are being googled anymore — people on both sides of the job market fence should assume that they are going to be thoroughly investigated. Just like businesses will spend time researching potential candidates, job hunters will spend hours studying company review sites and social media an…

The Changing Work Environment

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New styles and trends for the workplace are emerging more quickly with a shifting workforce. Some predictions have Millennials taking over the workplace by 2025. This rapid shift of workers comes with a rapid shift of workspace preferences and styles. Recent years have given way to new and exciting workplaces. Here, we will talk about some of the trending workplace styles and designs that come along with these rapid changes. NaturalA younger generation of millennials values natural elements in their workplace. Companies are now installing windows and a variety of plants to utilize natural sunlight and bring a sense of the outside world into the workplace. Create your own company garden for your employees to promote responsibility and an even greater sense of welcoming. AmenitiesAmenities are the key to keeping your team happy and healthy in their workspace. Companies are beginning to incorporate a snack bar for their employees packed with snacks that the employees themselves requested. …

The Skills Needed to be a Great Recruiter

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With the job market as hot as it is right now, more and more companies are turning to internal and external recruiters to help find top-talent. With this increased demand in the workforce, there has been a trickle down effect and colleges and universities have seen an uptick in students declaring HR as their major. According to data collected by Payscale, the average salary for a recruiter is just over $47,000 a year, an attractive career choice for young professionals. A major draw for those considering enter the recruiting field are the skills that can be easily transferred into sales or account management positions. For professionals considering entering the recruiting field, keep in mind the following qualities that will be required to succeed and have an impact. Strong Sales SkillsUnderstanding people and what motivates them is a critical skill for any recruiter. You will be working with a variety of individuals, with many different types of personalities and challenges. The abilit…

Recruiting Challenges for Human Resources

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As a Human Resources professional, one of the most difficult parts of the job is to keep the business staffed with quality employees. If your business has a high turnover rate, it becomes even more difficult to not only hire quality employees but also to fill what seems like a never-ending lack of staff. This article will talk about some of the challenges Human Resources professionals face when it comes to recruiting and hiring employees. Quality of CandidatesArguably the most difficult and frustrating aspect of recruiting in HR is the quality of candidates who are interested in the job. Many top candidates are picked up quicklyin today’s job market and can be difficult to attract them to your company. HR professionals may use incentives to help persuade high-quality candidates to transition to their own company. Some companies may not have the resources to attract the right people for a position so instead, they settle for less and hire someone just to fill in the spot that is vacant. …