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Tips For Female Entrepreneurs

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Female entrepreneurs have been growing at an increasing rate for the past couple of years. Advocates for female entrepreneurs are pushing for more women to take charge and start their own business endeavors. The growing number of businesses run by women should result in a net increase in jobs being created and productivity rising simultaneously. In the midst of this business upswing, there will be challenges as there is for any entrepreneur. Here we will talk about how to face entrepreneurial challenges to ensure female-run businesses thrive and flourish in modern culture. KnowledgeA key point in keeping your business thriving is to constantly be learning. Being curious about business trends, innovation, customer experience, and other aspects will keep you moving forward and growing. Stagnation or too much comfortability can destroy innovation and curiosity. Acquiring more knowledge as you move through the phases of your business is crucial as an entrepreneur and as a professional. Th…

Overcoming Interview Anxiety

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Going to any job interview is stressful. The thought of putting yourself out there for people to critique and evaluate in the hopes of working for them is intimidating. Everyone has suffered from interview anxiety at one point in their lives. Fortunately, there is a way to curtail your job interview anxiety and ensure that you put your best foot forward when meeting potential employers for the first time. PreparationBeing prepared for an interview is a great way to help reduce stress and anxiety before an interview. Preparation includes brushing up on your knowledge of the company and overall position you are applying for. You can also ask colleagues, friends or family to help you with a mock interview to familiarize yourself with that kind of atmosphere. Colleges and Universities offer a number of resources to students on how to prepare for job interviews. Research common interview questions and think about how you may answer them if you are asked. IntervieweeAn interview can be a chan…

The New Workforce

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The layout of the workforce has been changing for years. Millennials outnumber all other previous generations before them and have continued to take over the job market. With the changing landscape of employees, CEOs and business owners are trying to keep up with the changing job trends. Here we will cover some ideas and courses of action that business professionals have taken to help with a diverse set of new employees. DiverseMillennials are coming into the workforce with unique expectations of what a professional environment should look and feel like. A majority of millennials look for careers that will offer them development in a diverse set of skills with benefits to match. Having a variety of leadership and management styles will prove beneficial in retaining millennials and giving them an opportunity for growth. Another option for keeping the workplace diverse is having the ability to change up the layout of where you work. Try to remain flexible with the placement of workstatio…

Building a Positive Company Culture

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Building a Positive Company Culture It has been proven time and again that happy employees make a huge difference to a company’s bottom line. Joyful employees are statistically up to 20% more productive, with the sales industry showing an even greater impact of 37%. Today’s job hunters don’t just look for placement, they also research employee reviews of businesses and look at published listings of “best places to work”. From the recruitment stage all the way to employee morale and performance, a happy team is crucial to the success of a business. People tend to stay longer, collaborate more and feel less stressed in a happy work environment. A positive company culture is described as an environment where every team member feels engaged and motivated and valued. Whether you’re running a small business or a large corporation, there are inexpensive ways to build a positive foundation for your workers. The most important thing is to let your employees see you putting in effort and time …

Starting Your Second Business

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Starting Your Second Business

Some people who find success being entrepreneurs eventually get to a point where they start considering a second business venture. While it can be hard to know whether a second business is ever a good decision, there are a few signs to help you determine whether now is a good time to move forward. The two main reasons for starting a second business is that you’ve eitheridentified another need in the marketplace that you want to fill, or you want to expand on an existing idea through diversification. Either way, it’s important to first do your research about any existing patents and competition before donating your hard-earned time and money towards a cause. Be cautious about people approaching you about the “next great thing”, since established business owners can be a potential target for scams. After you finish your exploratory phase, the next way to tell if you’re ready to begin a second startup is to assess whether you can keep your existing business…

Mastering the Job Fair as a Company

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Mastering the Job Fair as a Company

Potential job candidates aren’t the only people who get nervous at job fairs. On the other side of the table, there are also eager potential employers who have to compete with other booths for all the passing talent. If you are a company, setting up a job fair station can be very stressful, but there are a few basic rules to follow in order to attract plenty of attractive employees. Research ahead of time where the job fair will be happening and who the attendees will be. Different demographics will require different approaches because their wants and needs will differ. Decisions about things like handouts, decorations and giveaways will all be affected, as well as who your staff will be. For example, if your audience will be college students, then you’ll want to research exactly what majors will be attending and whether they are seeking full-time jobs vs internships. If the general public will be attending, that will change your entire approach. T…

How Branding Is Important for Recruitment

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How Branding Is Important for Recruitment



The term branding is used to describe how a company becomes a household name or stands out from its competition. It provides an easily identifiable way for consumers and employees to familiarize themselves with a company through consistent, positive exposure. It begins with a mission statement and systematically trickles down to everything about a company, from its logo design to its social media presence to its word of mouth reputation. When trying to find top talent for your company, your branding reputation is going to go a long way towards beating out your competitors. Every company wants to be seen as a great place to work, but it isn’t just applicants who are being googled anymore — people on both sides of the job market fence should assume that they are going to be thoroughly investigated. Just like businesses will spend time researching potential candidates, job hunters will spend hours studying company review sites and social media an…